Birthdayclub

Yesterday we launched a huge update and redesign of the Kmart BirthdayClub website for Sears Holdings. Not only does the new theme look a lot better, the content is much better organized, and its more usable that it previously was - both from an end-user perspective, and from a content management perspective. Kmart BirthdayClub was originally migrated to WordPress approximately 7 months ago from its previous static and flash-based templates hosted on a WebSphere platform. The site attracted a decent amount of traffic and so some additions were made. The existing theme however was ill-equipped to handle the various new sections of content. The new theme solves most of the usability and information architecture problems that were present in the previous theme, looks a lot better, and leverages jQuery and CSS3 features like gradients, and box shadows to avoid unnecessary flash elements and imagery. ...